Record Label Permission Letter

The record label for Florence in the Machine song 'Blinding' from the album 'Lungs' is Island Records. If we want to use this song we need to try to get permission from the record labels.

When researching the record label I found that the record label were not as easy to contact as they didn't have a email address so we could email them the letter, this means we will have to send the letter through mail.

Location

After looking at the Ophelia pictures Siani and I decided that we wanted to locate out music video in a forest or park, this would be in the autumn winter season when the colours would be brown and yellow gold effect.

We decided that Nonsuch Park would be a good

location to set the music video. I looked at some of the pictures Miss Cunliffe had taken and found some really good locations within these pictures.

This could be a good image to use as a long shot for seeing the artist or just as a cut edit to show location.

The lighting within this shot would be good in a shot because it would be natural light and use the natural effect.

This image location would also be good to use as

it is quite mysterious and dreamy effect which would also connect back to the Nina Ricci perfume advert as quite a fairy-tale effect.

Artist Image

In this lesson I looked at the artist image for Siani, we decided that we would use the inspiration of Lady Gaga and use an accessory to disguise the artist. This is mainly because Siani is quite shy and we worked with this to make the artist look modern, this would be an idea we would use throughout the promotional packaging as a symbol for the artist.

PhotoShop

By looking at the promo images as well as the photoshopped image I have produced, the photoshopped picture I think wasn't so good because it does not really look like an album cover for a Indie artist.

However the image used is a mid shot of Siani is used in a sketched effect which could give the impression of the artist being quite ambiguous in the way she is presented in the album cover, being a theme throughout the different promotional products, which could be a good use of photoshop.

Green Screen Example

After being shown how to use the green screen, Siani and I put the images into Final Cut to practice and learn how to use this program. We were able to import a background over the back of the practice shots and be able to overlay both camera footage.

We found it hard to make sure both the camera footage were in time with each other so they run smoothly. After trying this a few time we both worked out how to place them both in time with each other.

Music Video Ideas

After Siani and I discussed the song and ideas for the music video, we discussed the different types of ways to create a music video using the influences of Tori Amos , Kate Bush and Florence for the song 'Blinding' by Florence and the Machine. In the lyrics of the song it talks about 'Snow White' this helped with us finding the advert for Nina Ricci's perfume advert, where it is quite a slow and fairytale like theme

Music Video - Influences

By looking at both music videos I can see that both artists use low key lighting and both artist are wearing flowing dresses and an outside location, but the location is also quite ambiguous, it is also quite nature and flowing in a slow but the artist creates a distressed atmosphere through the fast movement. These are also quite similar to the Florence in the machine music videos such as Kiss With A Fist.

Florence Influences.

By starting to anaylse Florence, I have found many similarities between her and Kate Bush as well as Tori Amos. There are many similarities between their apprearance, lyrics and Music videos.

Appearance

The links between Kate bush and Florence is the fact they both have red outstanding long hair and wear long flowing dresses, this also gives the effect of being natural and calm. They also have the same sort of theme of nature and using pastal pale colours within their appearance. The same appearance is similar to Tori Amos who by looking at her can tell that shebased her looks and music image on Kate Bush, which could mean that through the influences of both Kate Bush and Tori Amos Florence had used a mixture of both artists to create her image.

This image gives the impression of a torched, distressed andn uneasy women.

Orginal Photos

The use of an over the shoulder shot is used to cover the identity of the artist, which could be an effect used throughout the artists promotional packages. This is an idea that Siani and I are thinking of doing for our artist to gain the audience attention.



To compose this image the keyboard was placed on the table and I pretended to play the instrument. Siani stood on a chair to give the effect of a high angle over the shoulder shot. This gives the effect that the artist plays intrustments as well as sings.

Innotive and Contempary Music Videos - (Task 2-7)

Chromeo- Don't turn the lights on

Innovative through the use of interesting cuts, where the video cuts when the lihts turn off and on which is very effective because it plays with the name of the song. this is the use of Non Linear editing. There is also low key lihtin hich contrasts with everything black apart from the eyes and the lips/mouth lip syncing.

Charlotte Gainsbaig & Becks - Heaven can wait

Innovative through the use of lights in the bears eyes. Throughout the music video we see something normal but it ends up with something out of place ( this happens more then once throughout the video). For example the monster mask and the bath full of cereal.

Timothy Saccenti - Painsion Pit - Little Secrets

The women stands smiling in between people standing with paper bages decorated with sad faces. As the instruments are played the confetti is thrown in the air. Bright lights are used. It is contempary because it follows the conventions of a music video.

Jamie Lidell -Another Day

Walks along white lite up blocks with people wearing black outfits and many people around him wearing white masks. As he puts the glasses on only the eyes and mouth are moving.

Nava Dando - Mia - Jimmy

She stands there while moving her arms there are more then two arms moving behind her but the audience do not see other people. Many cubes around her showing the same images of her singing.

Guardian Website

My favourite music video from this website was Cee Lo Green-F*ck You. It is my favourite because it uses a typical American diner with bright colours which stand out throughout the video. The video is good becuase it appeals to all audeince by all different age boy through a boy life stages lip syncing to the song. It is also good becuase it uses animation as well as real life which makes the music video interesting.