(Task 1) Brief

To produce a promotional package for the release of an album to include a music promo video together with two of the following three options:

- Website homepage for the band/ poster

- Cover of the album

- Magazine advert for the album

Creating your own artist but could use a orginal song but recreate the artist for the music video.

(Task 11) Andrew Goodwin theory.

Goodwin helps to identify the different juxtapositions happening within a pop video explaining the relationship between the music lyrics and Image.

Disjuncture probably wont be used in out music videos because we are creating a new artist who are not well established, so the audience may not understand the genre of the artist because of their expected conventions of the genre.

(Task 8) Conventions of a music video

• Lip syncing, this is used to show and let the audience recognize it as a music video.
• Close ups are used to show the singer.
• Long shots are used to show dancers or them performing with instruments.
• Mid Shots
• Cuts to the beat, this dictates the speed of the music video, lots of cuts very rapid.
• Props, these are according to the song and the genre.
• Cutaways, use of montage editing to show variety.
• Muted footage with soundtrack.
• Camera on main artist, this shows eye contact and a 'moment of pleasure'.
• Narrative may be told, but the concept is more important.
• Performing actions to the beat.
• Performing with instruments, singing, dancing.
• Constant match on action, continuity through singing.
• Camera always on the move, this shows energy and dynamic within the video.
• 3-4 minutes Long.

The overlaying of images, performance and editing all refer to the lyrics through story,concept, performance and location and refers to the genre of the music video.

(Task 9) Bordwell + Thompson - Rabbit in the Headlights UNKLE