(Task 8) Conventions of a music video

• Lip syncing, this is used to show and let the audience recognize it as a music video.
• Close ups are used to show the singer.
• Long shots are used to show dancers or them performing with instruments.
• Mid Shots
• Cuts to the beat, this dictates the speed of the music video, lots of cuts very rapid.
• Props, these are according to the song and the genre.
• Cutaways, use of montage editing to show variety.
• Muted footage with soundtrack.
• Camera on main artist, this shows eye contact and a 'moment of pleasure'.
• Narrative may be told, but the concept is more important.
• Performing actions to the beat.
• Performing with instruments, singing, dancing.
• Constant match on action, continuity through singing.
• Camera always on the move, this shows energy and dynamic within the video.
• 3-4 minutes Long.

The overlaying of images, performance and editing all refer to the lyrics through story,concept, performance and location and refers to the genre of the music video.