What have you learned from you audience feedback? (Ancillary task)

To gain feedback from my potential audience I planned to create a questionaire and showing both the tour poster and the digi-pack for Madelyn Faith to a group of people and find out what there personal opinion of my ancillary tasks. This would gain me a lot of knowledge of what the targte audience think of the ancillary task and whether it fits the conventions of the genre and the result is what we aimed to achieve. Results For question one I found that all those who completed my questionaire could tell that the genre was alternative indie which is what my genre for my artist was meant to be. This in turn shows that my ancillary task were a success in helping to communite the genre to the target audience. Overall; by looking at the questionaire people found that the strengths within my ancillary tasks were that both tasks used the bright colours effectively with the contrast of light and dark within the digi pack were effective. However there were a few improvements that were suggested to improve the poster and digi pack. For the digi pack it was commented that the font on the tracklist needed to be a little clearer because it was had to see from a distance; which could be improved with the adjustment of the colour brightness. It was also suggested that we could have used the peacock feather that was used as a mask within the video to be placed on the digi pack as another symbol for the artist. A few improvements for the poster that were suggested were that the font wasnt so clear from a distance but looked a good piece of advertisement when seen close. There was also a shadow on the font that looked strange to one person which was questioned in whether it was needed or not.

How effective is the combination of your main product and ancillary task?

There are many similarites when we created our music video, our poster and our cd cover. Within the lesson we looked at what the 'rules' were for our genre of 'indie pop', music videos and all ancillary tasks.

These sheets showed the links between the music video and the poster; such as the colours; picture, what makes the artist recongnisable through both their music video and their tour posters , as well as their own CD digi-pack.

In what ways does your media product use, develop or challenge forms and conventions of real media products? (Ancillary task)

Within my ancillary task, Me and Siani divided up the advertising between us and I was given the task of advertising the group tour.

The main features of a tour date poster such as the websites and different tour dates around the country. For this poster I was able to use the main conventions rather then challenge and develop these conventions. This tasks was a contrast from Siani's poster, I used the brightness to contrast with Siani's dim lighting within her poster.

Another ancillary task we created was the digipack. We developed on a normal indie CD digipack with the creation of the colour contrast. Whereas if you look at the different CD covers such as Lady Hawk's CD cover or Ellie Goulding they are pretty similar with contrasting colours. For my half of the CD cover i used quite dimmed bright colours where as for Siani she used the dark or white colours. This was a development on the 'normal' CD covers by using one colour and choosing either bright or dark colours. This would give a good effect on the audience as it would be an easy way for the audience to recognise Maydelyn Faith as an artist. This also challenges the conventional indie typical CD covers in which Maydelyn Faith can be seen as a new artist who will go against the 'normal' Cd digi packs'.

In what ways does your media product use, develop or challenge forms and conventions of real media products? (Music Video)

When creating our music video there were many different conventions of a music video that my group needed to consider; these conventions would also be linked with the conventions of our genre to our artist which was 'pop indie'.

Develop Challenge Use

Within a original music video of our genre is there are many different techniques that my group used, challenged and develop throughout the creation of our music video. When looking at similar artists such as Florence and the Machine who are main artist was based upon we found that there was a lot of meaning behind the song lyrics; however there wasn't always a clear narrative to go alongside the lyrics; as the music video was quite abstract. We used this within our music video as many of the shots we used were abstract of Madielyn Faith dancing on a bench or singing in the bath. We also used the convention of nature and calm environments such as park and forest; which we continued throughout the music video with the mise en scene. This wasn't always the setting that used the nature, in some of the scenes the artist was wearing a flowery piece in the background or a feather covering her face.

Both these scenes were developed with the focus of using the mise en scene; for example by setting the scene within a normal setting such as the bath or park/forest in which the artists was still wearing her day clothes within the bath and instead of her make up being perfect, it was smudged. By doing this we developed on the fact that her lyrics were quite twisted and bitter; by taking an ordinary situation and adding something unusual to it, the audience get a feeling that she is quite bitter without having to use a narrative for the lyrics.

Band Name Fonts

Quilted Butterfly

We like this font as it has connotations of Alice in Wonderland – it’s feminine, yet appears slightly scratchy and implies a certain edginess. It’s whimsical, and yet the splattered ink effect makes it seem passionate.

Jellyka Castle's Queen

The second font is quite feminine but has a 'halloween' edginess to the font which will show the personality of the artist of being feminine, but also quite mysteriously edgy.

Jellyka Western Princess

This font was chosen because it uses the feminine look with the flick on the font shows the edginess of the artist, however the italic font conveys the feminine personality.

Discipuli Britannica

This font isn't as good as it is quite small and doesn't show the representation of our artist as much because it is a bit to feminine rather then being edgy and mysterious.

We have chosen the name of the artist to be Madelyn Faith, this is because the artist influence that we have looked at such as Tori Amos, Kate Bush and Florence and the machine all use their own name as the artist rather then a band name made up. Madelyn is also an old fashioned name and goes together with the Faith surname.

Influence Album covers

After looking at all these album covers of artist influences, Siani and I have noticed many different similarities to each other that would be good to use in our own Digi-Pak such as flow dresses, dark and earthy colours; for example in Tori Amos album 'Scarlets Walk' where she is standing at the end of an open road which looks dusty and deserted . Also there are many that has the artist but the artist is never centered, they are on their side, facing away and on her side.

All these album covers have a key theme of looking quite old and vintage ; the artists also look quite distraught and destressed both the audience have actually heard the artist songs. There is also a contrast with nature which is seen as 'beautiful' and 'peaceful'; for example in Kate Bush album 'The sensual World' includes her holding a rose, in contrast with the dark colours and disturbing images; for example the Kate Bush album 'Never For Ever' which includes pictures of ducks and bats.

Digi-Pak draft

After discussing both me and Siani's designs we decided on the different parts of each design that we have wanted to use and thought would look good together.

- Pale colours and patterns throughout

-'Vintage' look on the cover

-Polaroid photo look of two pictures of the artist.

-Hand written lyrics on a pale background and bright writing.

-A mid shot/ close up of the artist wearing a mask.