In what ways does your media product use, develop or challenge forms and conventions of real media products? (Music Video)

When creating our music video there were many different conventions of a music video that my group needed to consider; these conventions would also be linked with the conventions of our genre to our artist which was 'pop indie'.

Develop Challenge Use

Within a original music video of our genre is there are many different techniques that my group used, challenged and develop throughout the creation of our music video. When looking at similar artists such as Florence and the Machine who are main artist was based upon we found that there was a lot of meaning behind the song lyrics; however there wasn't always a clear narrative to go alongside the lyrics; as the music video was quite abstract. We used this within our music video as many of the shots we used were abstract of Madielyn Faith dancing on a bench or singing in the bath. We also used the convention of nature and calm environments such as park and forest; which we continued throughout the music video with the mise en scene. This wasn't always the setting that used the nature, in some of the scenes the artist was wearing a flowery piece in the background or a feather covering her face.

Both these scenes were developed with the focus of using the mise en scene; for example by setting the scene within a normal setting such as the bath or park/forest in which the artists was still wearing her day clothes within the bath and instead of her make up being perfect, it was smudged. By doing this we developed on the fact that her lyrics were quite twisted and bitter; by taking an ordinary situation and adding something unusual to it, the audience get a feeling that she is quite bitter without having to use a narrative for the lyrics.