Music Video

Digi Pack CD Covers

Poster

How effective is the combination of your main product and ancillary task? Part 2

Mask

When creating my artist; we have found that there is always a link between both poster, digi-packs and music video which make the artist known; for example similar to a slogan or a symbol. For our artist Madelyn Faith; we chose to use a mask to make a clear symbol for the artists. This key for the target audience if our artist was to start promoting other products or creating a range in the future for example perfume. If Madelyn Faith was to promote other products she would be able to keep the theme of the the mask and nature as a logo in future; so that target audience would see the mask and straight away think of our artist; because it was a continuous theme and logo throughout the digi- pack, posters and music video. Which makes the combination effect for both the audience and the artist herself for future prospects.

Nature theme

Another key theme for our music video and the ancillary task was nature; this was theme that was needed throughout the whole of the artist theme. It was a key theme in link with the lyrics and the personality of the artists; our artist is seen as having a disturbed and angry personality which is shown to the audience through the way she is represented through her digi-packs, posters and music videos. However; she also has a 'vintage' style to her which is shown through her outfits and locations; she isn't seen with bright colours they are mainly natural colours such as white, grey and lace. This is exaggerated through the location of her promotion activities; seen in the music video as she lip syncs in the forest and is seen dancing on the poster in a park. The nature theme is also seen in the music video; with many of the shots being overlapped with trees and she also wears a flowery band round her head which puts a nature theme in to a normal situation.

How did you use media technologies in the construction and research, planning and evaluate stages? (Music Video)

Research and Planning-

The research and planning of my music video was a key aspect of creating it. This was mainly focusing on gaining ideas and conventions of a general and indie music video and decide which parts we would use and which parts we would develop. Within the research we looked at websites such as YouTube and Wikipedia to find out this information. Through research this is how we discussed creating our artists as a cross between Lady Gaga and Florence and the machine! This gave us ideas for mise en scene; many of these ideas came from Florence and the Machine but the mask was a prop and costume taken from the Lady Gaga. Within the planning of our music video we completed many different forms and planning sheets such as shooting schedule, storyboards and mood boards to collect all our ideas together and organise ourselves for our music video. By doing this we were able to know completely what our orginal ideas were but also had room to add a few more details that we decided whilst shooting and taking photos for our music videos.

Construction -

For the first part of our construction was to take photos of locations and props and different ideas we came across when planning our music video to give us ideas of what we wanted to place in our music video; we done this by using still cameras to take photos beforehand and then upload to the Macs. After planning we then took the digital cameras to locations such as nonsuch park and Siani's house where we filmed the different scenes on the camera. Whilst doing this we found it was easier for us to film the scene a few times, so that once we had uploaded the footage to the Macs we were able to use different transitions to cut from different scenes and choose which scene looked better after a few shots. Lastly, once the footage is uploaded on to the Macs we were able to use Final Cut to edit the music video. Myself, Luciie and Siani divided the lyrics into three parts and edited each section individually to how we saw the music video to be finalised. I was able to use lots of overlapping of shots and different effects to brighten the shot and use effects such as Dazzle to gain a sparkly effect on the shot to fit our genre.

Evaluating-

To evalute our music video we set up a meeting with six different students to show them the music video and ask for their opinions on what they thought went well and what they thought could have been improved. This helped a lot becuase when we has showen them the music video they spotted a major flaw in the music video which was that in part of the song it wasn't lip synced correctly which meant we needed change this before it was finalised! Our music video was also placed on YouTube to gain feedback from people in the general public; however not many people have seen it so they have not given us much feedback.

How did you use media technologies in the construction and research, planning and evaluate stages? (Ancillary Task)

Research and Planning -

When researching my ancillary task, I used a lot of different websites to find out what was needed to go with the conventions of a Indie concert poster and cd digi pack. Websites such as band wesites for artists such as Florence and the Machine, to find out which places she would play for her concerts and what sort of designs she would go for on her concerts posters and cd digi packs. Me and Siani divided the work together and took 3 slides of the cd digi pack each. Once looking at what we both had planned and tested on photoshop we found that we had both taken a different effect and brightness on our look of our covers; once we put this together we found this looked a lot better as a contrast and developed on the typical conventions of the indie poster and cd digi packs.

Construction -

Within the construstion of my ancillary task I mainly used photo shop to create the different layers of my poster and cd cover. Photo shop helped me to separate my creation into different layers for each part or design that I added. This made it easier because I was always experimenting with different effects and pictures to find out which looked better and would suit my genre and the conventions of a concert poster and a cd digi pack. So by creating different layers on photoshop I was able to create a layer to see what it looked like then if it wasn't what I wanted I was able to delete the layer without deleting every other part of my task that I already wanted.

Evaluate -

When evaluating my ancillary tasks I produced a questionaire on microsoft word to find with mainly tick boxes and lines for written answers (found in the audience feedback post). I then gave this out to people within my class and showed then both my ancillary tasks so they could give contrustive feedback from them to find out what went well about my ancillary tasks and what they thought could be imporved. I also got feedback from teachers to find out their opinions on what theythought went well and could be improved. After this feedback I used this to edit my ancillary tasks as a final with the critisims in mind to improve my tasks.

What have you learned from you audience feedback? (Music Video)

To find feedback on our music video we aim to get a group of people to watch the music video and give us a written feedback of what they thought about the music video and what they felt could be improved. After this I aim to collect the information together and collate a summarised statement on what the target audience believed were the good points of the music video and what they thought we could improve if we were playing on re-creating the music video.

Helen:

WWW- The shots were good and I liked the way they faded into each other.

EBI - Sometimes it was slightly out of sync.

Alice

WWW- The effects looked good throughout; and it flowed with throughout.

EBI - The lip syncing around 2.10 was out of sync.

Danielle

WWW- Good editing and miming throughout the music video.

EBI - the lip syncing was out of time at one point.

I also plan to upload my music video to youtube and get feedback from others whom I may not know but it could be a good insight into what I could have done to improve if I was to recreate the music video again.

(youtube link)