How did you use media technologies in the construction and research, planning and evaluate stages? (Music Video)

Research and Planning-

The research and planning of my music video was a key aspect of creating it. This was mainly focusing on gaining ideas and conventions of a general and indie music video and decide which parts we would use and which parts we would develop. Within the research we looked at websites such as YouTube and Wikipedia to find out this information. Through research this is how we discussed creating our artists as a cross between Lady Gaga and Florence and the machine! This gave us ideas for mise en scene; many of these ideas came from Florence and the Machine but the mask was a prop and costume taken from the Lady Gaga. Within the planning of our music video we completed many different forms and planning sheets such as shooting schedule, storyboards and mood boards to collect all our ideas together and organise ourselves for our music video. By doing this we were able to know completely what our orginal ideas were but also had room to add a few more details that we decided whilst shooting and taking photos for our music videos.

Construction -

For the first part of our construction was to take photos of locations and props and different ideas we came across when planning our music video to give us ideas of what we wanted to place in our music video; we done this by using still cameras to take photos beforehand and then upload to the Macs. After planning we then took the digital cameras to locations such as nonsuch park and Siani's house where we filmed the different scenes on the camera. Whilst doing this we found it was easier for us to film the scene a few times, so that once we had uploaded the footage to the Macs we were able to use different transitions to cut from different scenes and choose which scene looked better after a few shots. Lastly, once the footage is uploaded on to the Macs we were able to use Final Cut to edit the music video. Myself, Luciie and Siani divided the lyrics into three parts and edited each section individually to how we saw the music video to be finalised. I was able to use lots of overlapping of shots and different effects to brighten the shot and use effects such as Dazzle to gain a sparkly effect on the shot to fit our genre.

Evaluating-

To evalute our music video we set up a meeting with six different students to show them the music video and ask for their opinions on what they thought went well and what they thought could have been improved. This helped a lot becuase when we has showen them the music video they spotted a major flaw in the music video which was that in part of the song it wasn't lip synced correctly which meant we needed change this before it was finalised! Our music video was also placed on YouTube to gain feedback from people in the general public; however not many people have seen it so they have not given us much feedback.